What is it about?

European Commission support for the audiovisual sector is designed to increase levels of media literacy and support the digital distribution of audiovisual works.

Why is it needed?

The changing pace of technology has created a number of variety of opportunities, as well as challenges, especially:

  • A lack of digitial skills, impeding the ability of potential audiences to access audiovisual works;
  • Underuse of the possibilities offered by digital technologies, specifically for distributing audiovisual works.

What is the Commission's role?

The Commission's main role is managing the Creative Europe programme. Creative Europe supports a variety of actions for the audiovisual sector, notably helping distribute films across Europe and promoting film festivals.

The Commission also coordinates policymaking, research, and reporting on media literacy and digital distribution, as well as fostering cooperation between member states .

What has been achieved so far?

To date, the Commission has carried out a variety of studies, reports , and data-gathering exercises to improve the body of evidence at its disposal for policymaking.

From 2007-2013, it was also responsible for implementing the MEDIA and MEDIA Mundus programmes, which provided support to a broad array of organisations active in the sector.

The MEDIA programme also established the MEDIA FILMS Database, a compilation of films that have received support under the MEDIA programme since 2001.

What are the next steps?

The Commission will continue to support the sector, notably through reforms to the policy and regulatory environment , as well as through the activities of Creative Europe.