On 14 February 2018, in the presence of Tibor Navracsics, Commissioner for Education, Culture, Youth and Sport, the Commission organised the launch of the Preparatory Action in the context of the Music Moves Europe initiative.

The Commissioner, in his opening speech, thanked the European Parliament for supporting the Commission's efforts to better promote the music sector and address most acute challenges in the field. He outlined that the Commission will build upon the current support for music under Creative Europe, which has led to a number of successful forms of cooperation (projects, platforms and networks) among music stakeholders across Europe and concentrate on actions that could complement the current scope of support.

This was followed by a video message of 6 members of the European Parliament. Bogdan Wenta (EPP), Sabine Verheyen (EPP), Christian Ehler (EPP), Javi López (S&D), Marc Joulaud (EPP) and Silvia Costa (S&D) all played an important role to create political support for the adoption of the Preparatory Action.

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Susanne Oberhauser, Director for Structural and Cohesion Policies in the European Parliament continued with recalling the process how the Committee on Culture and Education started to discuss the possibility to finance a Preparatory Action back in 2017. In June 2017, the Creative Industries Intergroup organised a hearing to discuss the identified need for strengthening support to the European music sector, which proved to be very useful to identify some limited number of key actions for the Preparatory Action.

The welcome and keynote speeches were followed by the presentation of Michel Magnier, Director for Creativity and Culture, who presented in more detail the Commission's ideas to implement the Preparatory Action.

In the second session, moderated by Susanne Hollmann, Deputy Head of the Cultural Policy Unit in DG EAC, the participants reacted to the Commission's proposals by sharing their suggestions and expectations. Recurrent topics were the challenge to face digitization, the need for support to help the sector adapt to the fast changing environment, to support the mobility of artists and to encourage staff exchange, as well as the importance to aim for an inclusive approach. Many participants agreed that the music sector needs to better integrate research, training and education into its operations in order to increase the competitiveness of the sector as a whole. Some argued that certain Central- and Eastern European markets need special support to build institutional adaptation capacity to face digitization. Finally the opinion was unanimously shared that the different branches within sector need to continue cooperate with each other and with the Commission. The success of the Preparatory Action depends on the level of engagement and involvement of music stakeholders.