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Management of the European Heritage Label

Managing a European Heritage Label site

The European Commission provides a toolbox to support the communication activities of the organisations managing EHL sites. This toolbox may also be of interest to other organisations who wish to promote the label. The toolbox has examples of promotional materials, both as best practice and as an inspiration to develop further promotional material.

The European Heritage Label has several different branding elements

  • graphic design charter
  • leaflets
  • logos
  • postcards

To obtain the communication toolbox, contact the unit A3 (Digital Services Team) of the Commission via email EAC-Digital-Services [at]


Participating Member States monitor the European Heritage Label sites on a regular basis in order to ensure that they continue to meet the criteria for the attribution of the Label. Member States are responsible for monitoring sites located on their respective territory. Transnational sites are monitored by the Member State of the specific coordinator of the given site.

Monitoring takes place in accordance with the calendar set out in the Annex of the Decision No 1194/2011/EU establishing the action.

Send your questions related to the monitoring process to the unit responsible for managing the European Heritage Label action via email EAC-UNITE-D2 [at]

Evaluation of the European Heritage Label action

An expert committee carried out the first evaluation of the European Heritage Label action in 2018. The evaluation looked into implementation progress from 2011 to 2017.

Evaluations looked at

  • relevance
  • coherence
  • efficiency
  • governance
  • effectiveness
  • EU added value

The report found that the main objectives of the action – strengthening people’s sense of belonging to the Union and fostering intercultural dialogue – are highly relevant to the current needs to the EU.

The report recommends that the action should be widened by developing and communicating the sites’ European narratives, helping sites to work closer together, and contributing to their capacity building.

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