- Strategic Framework
- Cultural & creative industries
- Culture sector support
- Audiovisual sector support
- International cooperation
- New Narrative for Europe
The year aims to encourage young people to better understand and appreciate their cultural heritage, and through this appreciation, to participate and contribute meaningfully to society. Supporting creativity and talent is central to this objective. For example, young people can engage in projects where their skills can make a difference in protecting, safeguarding and promoting heritage. The year also aims to increase access to cultural heritage, including by digital means.
Young people (between 15 and 29), Erasmus+ generation, cultural heritage organisations and youth organisations.
The initiative will consist of three main components:
A JOINT PROJECT WITH UNESCO: EMPOWERING EUROPEAN YOUTH THROUGH A YOUNG HERITAGE EXPERTS FORUM
This project aims to raise young people’s awareness of the importance of heritage diversity, its conservation, enhancement and transmission. Young experts will be selected through an open call to develop up to 30 projects. A Young Heritage Experts Forum will take place, featuring hands-on activities that provide skills on heritage conservation and preservation.
• May-June 2018
YOUTH VOLUNTEERING FOR CULTURAL HERITAGE WITHIN THE EUROPEAN SOLIDARITY CORPS
This component has two objectives: 1) to inform young people about existing European opportunities for volunteering in the field of cultural heritage, particularly the European Solidarity Corps, and 2) to encourage cultural heritage organisations and sites to host more young people. Possible volunteering activities include acting as guides at heritage sites and museums, supporting professionals in conservation works, conducting digital training or becoming social media assistants in cultural heritage institutions. Awareness-raising activities will start in March and will continue throughout 2018, with a particular focus on the European Youth Event (EYE) organised by the European Parliament in Strasbourg in June 2018. Information on existing European volunteering schemes, such as the European Solidarity Corps, will be shared with key stakeholders. Over the longer term, the European Solidarity Corps will become a platform for steering young European cultural heritage volunteers.
• 7 December 2017
ENGAGING WITH YOUNG PEOPLE THROUGH A SOCIAL MEDIA CAMPAIGN
The EYCH communication campaign includes a social media strategy targeting young people. Social media activities include:
• an Instagram photo competition (December-January) running until 15 January 2018, the contest aimed to encourage young users to capture Europe’s traditions during the festive season
• summer competition (selfie with a monument/heritage site/item) from an unusual angle
• an activation to ‘fill Facebook with heritage’
• #EuropeforCulture Instameets across EU Member States
• December 2017-January 2018
• Within the European Commission, services dealing with culture, youth, sport and communication
• European Youth Forum
• Erasmus Student Network and other Erasmus+ networks