The EU will be present at four major food trade fairs around the world:
The main objectives of the presence are:
- to create positive awareness about the merits of EU agricultural products: quality, authenticity, safety, diversity
- to encourage business audiences to import, distribute or use EU agricultural products in Japan, Singapore, China, Mexico and beyond.
The EU pavilions offer an immersive experience around the quality, safety, authenticity and diversity of a wide variety of EU agricultural food and beverage products through information sessions, cooking shows and master classes, products tastings, pairing and quizzes.