EU pavilion at Gulfood, Foodex and Alimentaria
The EU participated in Gulfood (United Arab Emirates), Expo ANTAD & Alimentaria (Mexico) and Foodex (Japan) with an institutional pavilion. The EU pavilion offered an immersive experience around the quality, safety and authenticity of a wide variety of EU agricultural food and beverage products through information sessions, cooking shows and master classes, products tastings and pairing, quizzes.
The 3 pavilions together were visited by over 18.000 business visitors. Over 16.000 food samples were tasted and the cooking shows were attended by close to 2000 people.
A parallel seminar on the European Partnership Agreement (EPA) opportunities was organised during Foodex and attended by 150 participants. A conference on Geographical Indications, as well as a drink show pairing Mexican and EU spirits, were held during Alimentaria. The two events gathered more than 220 participants.
A drink show pairing Mexican and EU spirits was followed by 75 participants in Alimentaria.