In relation to the publication of the 2021 Calls for proposals for grants for information provision and promotion measures concerning agricultural products, DG Agriculture and Rural Development and the Consumers, Health, Agriculture and Food Executive Agency (Chafea) are organising the annual Info day online.
This year the Info day will take place over two days. The first day will be dedicated to policy aspects. Speakers from the European Commission will discuss the future of the promotion policy, its link to the Farm to fork strategy and the upcoming policy review. They will also present the priorities of the 2021 Annual work programme.
The second day will focus on practical aspects and major changes related to the new calls. The participants will also have the opportunity to listen to presentations by external experts and projects’ coordinators on several challenging aspects, such as how to construct communication campaigns in the context of the COVID19 pandemic, factoring in public health restrictions, or how to develop communication campaigns on EU sustainable production and sustainable consumption, looking into challenges and expectations, with examples and key learnings.
As part of this event, matchmaking sessions dedicated to interaction between potential project partners are organised with a view to submitting multi-beneficiary proposals.
All presentations will be web-streamed and available on the portal for a period of 2 years.
Hosted by Gijs Schilthuis– Head of Unit Policy perspectives - C1, DG Agriculture and Rural Development, European Commission
Panel discussion with Lukas Visek (Member of the Cabinet - First VP Timmermans), Herbert Dorfmann (Member of the European Parliament, rapporteur on Initiative Report F2F Strategy) and Simona Rubbi (Chairman of the Civil Dialogue Group on Promotion)
Christina Gerstgrasser – Head of Unit External communication and promotion policy - B1, DG Agriculture and Rural Development, European Commission
Bruno Alves – Team Leader External communication and promotion policy - B1, DG Agriculture and Rural Development, European Commission
Aleksandra Mecilosek – Head of Unit Promotion of agricultural products, Consumers, Health, Agriculture and Food Executive Agency (Chafea)
Communication campaigns in the context of the COVID19 pandemic – how to factor in public health restrictions
Developing communication campaigns on EU sustainable production and consumption: challenges and society’s expectations; examples and learnings from communication campaigns focused on sustainability