The European Union is the Region of Honour of the 2017 edition of SIAL Canada. In cooperation with 10 pavilions set up by EU Member States, the EU pavilion will showcase the excellence of European agri-food products. It will also represent a central information hub for questions regarding the EU, CETA and the co-funded promotion campaigns implemented on the Canadian market under the umbrella "Enjoy! It’s from Europe".
SIAL Canada will take place in Toronto from May 2-4, 2017. With more than 930 national and international exhibitors from 50 countries and hosting over 15,000 buyers from Canada, the U.S., and 60 other countries working in the retail, catering or food processing industry, it is an ideal platform to promote EU agri-food products and the Comprehensive Economic and Trade Agreement (CETA) between the EU and Canada.