“Colours by Europe” EU Campaign in China
Recognising China as the EU’s most important trading partner and the second largest food importer in the world, the European Commission is overseeing the implementation of a communication campaign on agri-food products running from May 2019 until early 2021. It includes more than 20 events for businesses and consumers as well as strong online and media presence on WeChat, Douyin and Weibo. The aims are to boost EU food and beverages merits, awareness and consumption, and educate our Chinese target on the EU agri-food products.
More information on all current Commission campaigns.
Co-financed campaigns approved in 2019
All simple and multi programmes approved for co-financing in 2019 have started with implementation. Check the campaign map to learn more about the beneficiaries, target markets, product sectors promoted as well as the planned activities.
Check the campaigns in the spotlight feature