“Perfect Match” communication campaign in Japan
Thanks to the Economic Partnership Agreement (EPA) between Japan and the EU, as of February 2019 EU food and beverage products have become more accessible to the Japanese consumer.
The recently launched Commission campaign highlights the key merits of EU food and drinks - authenticity, safety, and quality. By emphasising the “perfect match” between EU and Japanese products, it invites business and consumer audiences to appreciate EU products both for their European heritage and their match with the Japanese cuisine. The campaign will run until early 2021.
To find out more about the Perfect Match campaign, please visit foodmatcheu.
More information on all current Commission campaigns
Co-financed campaigns approved in 2019
All simple and multi programmes approved for co-financing in 2019 have started with implementation.
Check the campaign map to learn more about the beneficiaries, target markets, product sectors promoted as well as the planned activities.