Legal Framework

Legal Framework

The European Commission has had a promotion policy in place for many years. Determined to maintain competitiveness while meeting the sector’s needs both within European and global markets, the Commission revised the framework in 2014. 
The promotion policy rules are defined in the following regulations: 

What is Annual Work Programme?

The annual work programme sets out strategic priorities for information and promotion measures in terms of:

  • products
  • schemes and markets to be targeted
  • corresponding allocated budgets

On this basis, calls for proposals will be published, detailing the conditions for applying and the procedures to follow.

Annual Work Programme for 2021:



Read the press release


> Previous work programmes



Guidance documents

Guidance on the application of the competitive procedure for the selection of implementing bodies in case of simple programmes.

Guidance on the application of the provisions for suspension and termination in the grant agreements in case of simple programmes.