REA

Newsletter Issue 36

Newsletter Issue 36

Newsletter - issue 34
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Open calls

Apply for EU funding to promote your agri-food products here.

What's New

Two calls for proposals on "Information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries in accordance with Regulation (EU) N°1144/2014" have been published on 28 January 2021 with submission deadline of 28 April 2021.

More information.

Campaigns in the spotlight

Consumer tasting during Campaign in the Gulf region, “More than Food. Great Stories to Share”

The European Union’s Campaign in the Gulf region, “More than Food. Great Stories to Share” organised first consumer tasting experience since the outbreak of the pandemic, making sure that all sanitary requirements were respected.

It took place from 21-23 January at the heart of the iconic Yas Island, at Yas Mall, in Abu Dhabi. The activity was very well received, bringing attention from all passers-by to the nicely presented European products. It offered an exciting mix of high-quality European food and drinks, from delicious fruits and vegetables to authentic olive oils. More than 4000 people received a promotional gift consisting of a tote bag and bilingual booklet on the merits of the European agricultural products. The next campaign consumer tasting activity is foreseen in Riyadh, Saudi Arabia, at Panorama mall, from 4-6 February.

Wish to know more?

Follow our activities in the region on the Instagram @morethanfoodme and in the dedicated webpage www.morethanfood.ae

Highlights of actions promoting European agricultural products in Japan and Vietnam

In the last months of 2020 efforts continued to keep the promotion of European agricultural products alive in several markets around the world, despite the challenging context of the pandemic. Specific country-based campaigns delivered various activities on the markets of Japan and Vietnam.

In Japan as well as in Vietnam, end-consumers were able to learn more about European food products, taste and experience how to integrate them in their daily dishes. In-store promotions were run in 6 different shops of the Japanese retailer Meidi-ya in October, supported by an outreach communication, including Social Media, advertising and outdoors.

In Vietnam, 10 stores of the chain Lotte Mart welcomed live promotion. Consumers could taste different EU products including dairy, fruits & vegetables, meat and olive oil & table olives and attend cooking demos with the Chef Nguyen Manh Hung where he prepared 5 tasty recipes perfectly matching EU and Vietnamese ingredients. Inspired? You can watch our videos to get new ideas for EU-Vietnamese fusion dishes.

For the Vietnamese professional audience, the Digital seminar on EU production standards for agri-food products took place in October, joining Vietnamese and EU speakers and participants. In November, in collaboration with Saigon Professional Chefs Guild, a masterclass was organised for professional chefs, students and importers to exchange about the benefits of the EU food products, how to cook them and how to easily integrate them in the daily cuisine.

Specific country-based campaigns will continue in 2021 in Japan, Vietnam and Singapore.

Online “Bites of Europe” launched Commission’s new Communication Campaign in Mexico

At the end of 2020, the campaign “A trip to Europe in every bite” was officially presented to the Mexican audience via two entertaining online events.

In November, 15 lucky food lovers joined an exclusive online cooking show with Iliana Jimenez, a renowned Mexican celebrity host, and one of our exclusive Brand Ambassadors, chef Daniel Ovadía. Guided by the chef, guests were able to cook recipes with ingredients from different EU member states.

In December Chef Marco Carboni held a Masterclass on the Diversity and quality of European cereals for the HORECA sector. The Chef, known as the “King of Pasta” in Mexico, explained the importance of cereals and pastas in the EU and food industry, and some of their applications in the Mexican gastronomy.

For all the events, guests received directly at home a kit with ingredients and were able to enjoy delicious dinners with top-quality European products, leaving them truly amazed.

Learn more by following Bocados de Europa on Instagram and Facebook.