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Awards for Communication Campaign in China “Colours By Europe”

Awards for Communication Campaign in China “Colours By Europe”

The Commission’s Communication Campaign in China “Colours By Europe” has recently won two awards: a certificate of excellence at the 2020 In2SABRE Awards Asia-Pacific in the category “Best use of Asian Social Platforms” and a Gold award for the Best PR Campaign – Food and Beverage category of the Marketing PR award 2020 in Hong Kong.

The Communication Campaign in China “Colours By Europe is running from May 2019 until early 2021 and includes more than 20 events for businesses and consumers as well as strong online and social media presence on WeChat, Douyin and Weibo. The campaign aims at raising the awareness on the merits of EU food and beverages in order to increase their consumption.