The EU policy on information provision and promotion measures for agricultural products is intended to help open up new markets. Under the slogan, "Enjoy, it’s from Europe", it aims to help EU exporters break into international markets, and to raise awareness among consumers of the efforts made by European farmers to provide quality products.
Promotion policy sets rules on out how EU funding, amounting to €200 million each year, can be used for information and promotion initiatives in EU member states and countries outside the EU.

The programmes promoting EU farm products are run by organisations representative of the product sectors on the national or European level, and are co-financed by the EU. They are complemented by activities run directly by the European Commission, such as Commissioner's visits, accompanied by business delegations  in non-EU countries to develop agri-food trade, or participation in fairs and communication campaigns to promote EU farm products​.

Promotion campaigns in practice

The European Commission defines the strategic priorities for promoting EU farm products and the funding criteria in annual work programmes outlining products, targeted markets and the relevant budgets.

Find more information on DG Agriculture and Rural Development of the European Commission.

The Role of REA

The Research Executive Agency (REA) is entrusted by the European Commission to execute the following tasks:

- Publication of calls for proposals and evaluation of proposals for both simple and multi promotional programmes;

- Award of grants and management of grant agreements for multi programmes;

- Launch and conclusion of procurement procedures and management of the ensuing contracts relating to provision of information services, as well as the organisation of events and communication campaigns both inside and outside the EU;

More information about REA

Check our funding opportunities section for more information on the EU funding and promotion policy, as well as various tools designed to help you in your application and implementation process.