In the context of CETA, the objectives of this specific campaign are to:
Well known and recognised local Chef Ambassadors and influencers will help tell stories of European products by using the 'More than food' headline. The message will be delivered via a set of synergic activities, mainly: media partnership (incl. TV), social media (website, paid social media, earned media), B2B events etc.
Building on the three objectives outlined, the strategy focuses on leveraging the strengths of EU Food and beverages (Authenticity, Safety, Quality) through credible Canadian third-party voices. It aims to integrate distinct EU food characteristics into food experiences in order to raise curiosity and excite consumers and business audiences about the traditions, quality and tastes of EU food and beverage products.
Visit campaign website:
Visit social media channels: