Newsletter Issue 38 - 19 April 2021

Newsletter Issue 38 - 19 April 2021

Newsletter - issue 37

Other language versions available in the coming days


Open calls

Apply for EU funding to promote your agri-food products.


What's New

Since 1 April, European Research Executive Agency (REA) in charge of implementation of promotion policy

On 1 April 2021, the management of calls for proposals for the promotion of EU agricultural products, as well as the management of multi-promotional programmes has been transferred from the Consumers, Health, Agriculture and Food Executive agency (CHAFEA) to the European Research Executive Agency (REA), in line with the Commission Implementing Decision (EU) 2021/173 of 12 February 2021(OJ L 50, 15.2.2021, p. 9). The new contracting authority, REA, has taken over all the legal commitments from the former contracting authority, and has been subrogated in its rights and obligations.

Ongoing calls for proposals published on 31 January 2021 will be managed by REA. Potential applicants can reach the helpdesk via the functional mailbox indicated in the calls for proposals, or by writing to

Call for expression of interest for experts for the programming period 2021-2027

A new call for expression of interest for experts is now open. The registration page has been updated with a single opt-in for all services and programmes, including the “Promotion of Agricultural Products (AGRIP) 2021-2027”.

Public consultation on review of the promotion policy

The Commission launched a public consultation, which aims to gather views on different policy options proposed to ensure that the future EU agri-food promotion policy supports the transition to more sustainable food systems and nudges consumers to balanced diets, whilst strengthening the global competitiveness of EU farmers and agri-food businesses. In addition, the consultation will provide an opportunity to obtain feedback on different options to update the policy implementation, making it simpler and more effective for beneficiaries, implementing bodies and national authorities. The consultation is open until 23 June 2021.

The policy review follows an evaluation completed in 2020, which concluded that the policy was instrumental in increasing awareness of the high standards of EU agri-food products and quality schemes both inside the EU, and in key export markets. The evaluation also suggested that going forward, promotion policy could play an important role in supporting the transition towards more sustainable EU food systems.

Report on information provision and promotion measures concerning agricultural products implemented in the internal market and in third countries

Evaluation of the EU agricultural promotion policy – internal and third country markets

Situation concerning co-financed programmes targeting the People’s Republic of China

In the context of calls for proposals supporting simple and multi-programmes promoting EU agri-food products, applicants targeting the People’s Republic of China (PRC), are invited to consider the recent application of a law of the PRC that impacts trade associations and producer associations.

Click here for more information.


EU pavilion at SIAL China Trade Fair

The EU will be present at the SIAL China Trade Fair from 18 – 20 May 2021 having as main objectives:

• to create awareness about the merits of EU agricultural products: quality, authenticity, safety, diversity.

• to encourage business audiences to import, distribute or use EU agricultural products in China.

The EU pavilion offers an immersive experience around the quality, safety, authenticity and diversity of a wide variety of EU agricultural food and beverage products through information sessions, cooking shows, product pairing and displays.

Campaigns in the spotlight

New promotional campaign in Singapore kicks-off

On 18 March, the European Commission launched its promotion campaign in Singapore with the organisation of the first webinar addressing ASEAN representatives of the food industry. In collaboration with Food & Hotel Asia (FHA), 250 ASEAN food professionals attended the web-streamed webinar.

The event focused on EU dairy products, olive oil and table olives. Participants were able to find out how businesses can make the most of opportunities that have arisen from the entry into force of the EU-Singapore Free Trade Agreement (EUSFTA). Attendants also learnt from industry experts the benefits of offering customers a greater choice of Europe’s premium quality food products. The full agenda is available here.

What’s more, Chef Teo Yeow Siang showed how to leverage a traditional Asian recipe with dairy products, olives and olive oil from the EU, all of which can be easily found in Singapore. Curious? Watch the webinar and cooking demonstration! The campaign will continue throughout the year with more webinars, seminars and promotion actions at local supermarkets, which will be announced at