Ineligible proposing organisations cannot submit a proposal even as a member of a consortium with other eligible proposing organisations. For example, normally private companies cannot participate as co-applicants.
If the proposing organisation is not representative of the product or sector promoted, i.e. does not fulfil the conditions set in Article 1(1) and 1(2) of reg. 2015/1829, it cannot submit an application. It can however submit it in consortium with other partner organisation(s) from the same sector and Member State if such a consortium as a whole fulfils those conditions.
Article 5 of reg. 1144/2014 defines the eligible products and schemes as well as other conditions which need to be fulfilled for the proposal to be considered as eligible. For example, within a simple programme, wine can only be promoted in combination with other eligible products.
You should carefully check the scope of the call and topic to which you are applying. For example, the topic description indicates if the programme can target the internal market and/or third countries and if all products/schemes fall within the scope of the given topic.
Programmes should be of significant scale in terms of their foreseen measurable cross-border impact. For simple programmes, this also means that they have to be implemented in a member state other than the Member State of the proposing organisations (exceptions to this rule apply to promotion of Union quality schemes and proper dietary practices – see art. 3(1)(b) or reg. 2015/1829).
Programme objectives shall be clearly defined and based on a market analysis. This facilitates the definition of the programme’s strategy. The objectives shall be set within a SMART framework. As well, a set of indicators allowing the follow up of attainment of the objectives shall be identified.
Good programme proposals provide a detailed description of activities to be implemented as well as of deliverables (i.e. outputs of the programme). This allows evaluating their coherence with the programme strategy and objectives, as well as the cost effectiveness of the programme. Instructions available in the guide for applicants will help you with a list of essential questions that need to be addressed by your proposal.
A promotional programme shall have a Union dimension, both in terms of content and impact. One aspect of the Union dimension is the presence of a main Union message. Messages should not only focus on the product promoted, but also on European production standards, the quality and safety of European food products, European dietary practices and culture, Union quality logos, etc.
The programme organisation and risk management are evaluated under the award criterion “management quality” to assess if the applicants are well prepared for programme implementation. They are evaluated on the basis of the information provided in the proposal, regardless of the notoriety, size or experience of the proposing organisation.
The programme proposal shall indicate how the impact of the programme will be evaluated. It should thus present how the chosen evaluation method(s), will be applied in line with the objectives and indicators defined in the proposal.