The programme's overall objective is to increase exports (besides increasing consumer awareness) of European fresh fruit and vegetables (apple, kiwi and potatoes) to the selected Third Countries in Asia, Middle East and Europe outside EU.
A three year programme proposed by INTERFEL (France) and ASSOMELA (Italy) with a signature "Discover the European Lifestyle!" is based on a previous programme 2012-2015 ('European fresh attitude, the art of eating well!') thus it aims to consolidate the established contacts during the current programme while adding a new produce (potatoes) and countries (Korea, Morocco).
Primarily actions of the proposed programme consist of participation in fairs and in store promotional activities.