The presented programme aims to increase the number of people that places the pot-orchid within the top-3 of plants which improve/benefits the feeling of happiness. Consumption is its secondary goal. On the internal market the programme aims minimal at a consolidation and preferably an increase in the consumption of pot-orchids in The Netherlands, Germany, The United Kingdom and France. The total budget of campaign is € 1.601.743, of which the EU is co-financing 50%.
Campaign Website: https://www.orchidsinfo.eu/#!/