Chafea

European promotion campaign for pot-orchids

European promotion campaign for pot-orchids

The presented programme aims to increase the number of people that places the pot-orchid within the top-3 of plants which improve/benefits the feeling of happiness. Consumption is its secondary goal. On the internal market the programme aims minimal at a consolidation and preferably an increase in the consumption of pot-orchids in The Netherlands, Germany, The United Kingdom and France. The total budget of campaign is € 1.601.743, of which the EU is co-financing 50%.

Campaign Website: https://www.orchidsinfo.eu/#!/

Proposing organisation(s): 
Flower Council of Holland
Programme type: 
Simple
Target market: 
Internal Market
Target countries:
Product(s):
Approval Year: 
2015
Duration: 
3 year(s)
EU Organisation: 
No
Budget(s): 
Proposing country:
Campaign budget: 
1 601 743,00 €
EU contribution: 
800 871,00 €