Subject: Information measures for spirit drinks with a protected geographical indication pursuant to Regulation (EC) No 110/2008 of the European Parliament and of the Council.
Represented product: Grappa IG
Target country: USA
Duration: 36 months
Objectives: The programme aims to increase the level of awareness (awareness and consciousness) of enterprise quality regulations at some specific target, in the belief – backed by wide scientific literature – that it is the necessary condition, although not sufficient if not supported by adequate distribution coverage, for an increase in final sales.
Target groups: Consumers; Influencers: Operators Ho.Re.Ca; Opinion leaders: Specialised journalists, lifestyle, bloggers
Strategy of the action: “rejuvenating the perception” of the consumer vis-a-vis grappa and explaining new ways of use
Proposed activities: Restaurants Grappa IG week; Workshop B2B & B2C; Lifestyle week Travel study in Europe; Social Networks communication; Definition of the campaign’s visual identity; Measurement of results.
Value of the action: € 914.550