The general objective of this project is to increase the competitiveness of EU quality wines, specifically those produced with the Garnacha/Grenache red-wine grape, in the USA and Canada markets. With a total budget of EUR 3 million, out of each EUR 2.4 million is the EU contribution, a complete...
The programme targets the markets of Canada and the US. Information and promotional actions foreseen include electronic channels, informative material and advertisements, activities at points of sale and training for the sector operators.
A programme on poultry, with information and sales objectives (increase of knowledge and awareness, and of sales/consumption) addressed to professionals and journalists and opinion leaders in UAE, China with Hong Kong, Vietnam.
The programme's overall objective is to increase exports (besides increasing consumer awareness) of European fresh fruit and vegetables (apple, kiwi and potatoes) to the selected Third Countries in Asia, Middle East and Europe outside EU.