Eligibility can refer to applicant profile, promoted products and schemes, or activities. For a complete account of eligibility, check out the overview below. You can also use our eligibility checker to assess your eligibility.

Did you know that private companies normally may not participate as applicants? Or that a proposing organisation must be representative of the product or sector promoted? Eligibility criteria vary, depending on the programme type – Simple or Multi. For full details, see the FAQ, eligibility checker and this presentation of the promotion policy.

See the descriptions below to determine whether you should apply for a simple or multi call.

simple programme

A simple programme is a promotion programme submitted by:


one or more organisations

one or more   proposing organisations


from the same Member State

from the  same  Member State

and  managed by national authorities


multi programme

A multi programme is a programme submitted by:


at least two proposing organisations*

at least two  proposing organisations


from at least two Member States

from at least two Member States



one or more EU organisations

by one or more EU organisations

and  managed by REA

A wide range of products as well as quality schemes are eligible to receive funding for information and promotion campaigns. See if you are eligible to participate

Check our FAQs

Check the calls for proposals for a non-exhaustive list of information and promotion activities eligible for promotion.