The practice of extracting information through the use of technologies, such as  statistical algorithms and  machine learning, to determine patterns and identify  the likelihood of future outcomes   based on historical data. 

The interpretation of historical data to better understand changes that have happened in an organisation. Descriptive analytics looks at the past performance of an organisation, understands that performance by mining historical data, and analysis the reasons behind events, such as success or failure.

The process of investigating networked structures in terms of nodes (e.g. people, places, things) and the ties, edges, or links (relationships or interactions) that connect them. It is also known as graph analysis. Examples of such networks are social networks, internet networks or web links. 

Methods for natural language processing to analyse unstructured text data, deriving patterns, trends and possibly the cont

Statistical techniques that deal with data, usually values of a particular variable, that is structured at equally spaced time intervals. Examples of time series analysis range from corporate business metrics like weekly sales to sensors’ measures to monitoring industrial processes.

Analysis of web data for purposes of understanding and optimising web usage.

Extracting insights from semistructured and unstructured social media data to enable informed and insightful decision making.