A men’s beauty salon in Trier | Germany’s first beauty and wellness centre for men has a rosy future

A men’s beauty salon in Trier  | Germany’s first beauty and wellness centre for men has a rosy future
Description

Trier’s Mr Beau beauty salon is the first of its kind in Germany. Tapping into an unexploited niche, the focus is solely on treatments and products for men. Founder Alesja Kroneberger took the plunge thanks in part to EU funding. Identification of a niche market: Germany’s first beauty salon for men only Successful start-up and creation of 2 jobs

EU contribution
€70 000
Project location
Rheinland-Pfalz
Time frame
2016 to 2017

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