‘Treasures of the Mountain Spirit’ in Poland
This LEADER project developed the local brand ‘Karkonoska Marka Lokalna - Treasures of the Mountain Spirit’ in Lower Silesia, where different cultures and identities co-exist. The project helped certify local products and services and make them available to the market. It also funded complementary services and activities such as a website, an information centre, events etc.
• 29 local products and services gained the brand certification. • The branding resulted in a significant increase in sales of local products and services. • The project helped people recognise the value of regional identity in terms of branding local traditions and products.