A men’s beauty salon in Trier
Trier’s Mr Beau beauty salon is the first of its kind in Germany. Tapping into an unexploited niche, the focus is solely on treatments and products for men. Founder Alesja Kroneberger took the plunge thanks in part to EU funding.
Identification of a niche market: Germany’s first beauty salon for men only;Successful start-up and creation of 2 jobs.