A men’s beauty salon in Trier

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Description
Trier’s Mr Beau beauty salon is the first of its kind in Germany. Tapping into an unexploited niche, the focus is solely on treatments and products for men. Founder Alesja Kroneberger took the plunge thanks in part to EU funding.
Results
Identification of a niche market: Germany’s first beauty salon for men only;Successful start-up and creation of 2 jobs.
Programme name
Competitiveness of enterprises and SMEs (COSME)
EC’s priorities
Jobs, Growth and Investment
EU contribution
€70 000
Project location
Germany
Time frame
2016 to 2017
Project webpage
2 070 projects found

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Countries
Hauts-de-France
Time frame
2013 to 2020
EU contribution
€5 000 000

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Countries
Czech Republic, Germany
Time frame
2009 to 2013
EU contribution
€2 948 575

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Countries
Austria
Time frame
2008 to 2010
EU contribution
€377 900

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Countries
Slovenia
Time frame
2011 to 2013
EU contribution
€100 745

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Countries
Belgium
Time frame
2007 to 2017
EU contribution
€10 778 274

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Countries
Lithuania
Time frame
2014 to 2015
EU contribution
€28 107

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Countries
United Kingdom
Time frame
2010 to 2013
EU contribution
€5 300 000

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Countries
Germany
Time frame
2006 to 2015
EU contribution
€25 200 000