Ensuring the safety of the EU's food supply is in everyone's interest – from farmers and manufacturers to policymakers and consumers. Strong rules and manufacturing standards serve to protect  health, deliver quality products and boost the industry's competitiveness, in Europe and elsewhere. These rules and standards need to be kept up to date with the results of cutting edge research being done in Europe and across the world. Not doing so puts people's health at risk and could erode Europe's reputation for providing safe food.