A total of EUR 133 million is available for promotion programmes selected for EU co-financing in 2017 (compared to EUR 111 million in 2016) at a co-financing rate of 70%-85%. An extra €9.5 million will also be available for promotion actions directly managed by the Commission (e.g. EU pavilions at fairs in third countries, high level missions).
Some €63 million is earmarked for simple promotion programmes on third country markets. The 2017 plan again puts emphasis on products under EU quality schemes, from the outermost regions and from organic production, but also includes specific elements for sectors hit by market difficulties, such as dairy and pigmeat, beef and an extra €4.5 million available for sectors facing unexpected crises. Another new element for 2017 is an allowance (€15 million) for promotion programmes increasing the awareness of sustainable agriculture and the role of agriculture for climate action on the internal market.
Read the Annual work programme for 2017: