"The EU needs a more ambitious promotion policy for its agricultural products in terms of content, budget and management structures. A modern agriculture and modern food sectors call for a modern promotion policy. We need new tools and political choices have to be made", stated Commissioner Dacian Cioloş today, at the Informal Council of the EU Agricultural and Fisheries ministers organised in Wrocław, Poland, by the EU Polish Presidency.
"With the developments that we have seen in the last 15-20 years, the instruments available to promote exports are no longer fit to meet the needs", underlined Commissioner Cioloş stating that at the beginning of next year, the European Commission will launch a communication on the future of the promotion policy of EU farm products, to be followed by legislative proposals.
The European Commission is currently looking at how to shape a more targeted and more efficient promotion strategy for the future, which will make clearer to consumers – both in the EU and beyond – the quality, traditions and added-value of European agricultural and food products.
A wide-ranging consultation process on the future of the EU promotion policy of agri-food products is on-going until the end of September 2011. All stakeholders - consumers, producers, distributors and governments - are invited to have their say.