Commission Vice President Neelie Kroes said: "The EU has to be relevant to people’s lives. The latest price cuts put more money in your pocket for summer, and are a critical step towards getting rid of these premiums once and for all. This is good for both consumers and companies, because it takes fear out of the market, and it grows the market.
The new prices caps are:
- Downloading data or browsing the Internet – 38 pence (45 cents) / Megabyte (MB) (charged per Kilobyte used) + VAT.
- Making calls – 20 pence (24 cents) / minute + VAT (17% reduction compared to 2012)
- Receiving a call – 6 pence (7 cents) / minute + VAT (12.5% reduction compared to 2012)
- Sending a text message – 7 pence (8 cents) + VAT (11% reduction compared to 2012)
Operators are free to offer cheaper rates, and some have already begun to remove roaming premiums altogether for voice and SMS, or offer a roaming-free area region across one section of Europe or another.
Around four million people travelling to Croatia, which joined the EU on 1 July, will this year enjoy spectacular savings as the cost for data decreases almost 15 times and sending a SMS or making a phone call elsewhere in the EU will be 10 times cheaper.