On 17 December 2007 the Council merged the two existing EU Regulations on
information provision and promotion measures in a single EU Regulation 3/2008,
covering both the internal market and third countries.
The measures financed within this framework can consist of public relations,
promotional or publicity actions, in particular highlighting the advantages of
EU products, especially in terms of quality, hygiene, food safety, nutrition,
labelling, animal welfare or environment-friendliness of their production.
These measures can also cover participation at events and fairs, information
campaigns on the EU system of protected designations of origin (PDO), protected
geographical indications (PGI) and traditional speciality guaranteed (TSG),
information on EU quality and labelling systems and organic farming,
Information campaigns on the EU system of quality wines produced in specified
regions (QWPSR) are also amongst the possibilities.
The EU finances up to 50% of the cost of these measures (up to 60 % in
programmes promoting the consumption of fruit and vegetable by children or
concerning information on responsible drinking patterns and harm linked to
hazardous alcohol consumption), the remainder being met by the
professional/inter-branch organisations which proposed them and/or by the
Member States concerned.
The detailed rules for applying those promotion and information measures are
laid down by a Commission Regulation; it lists the themes and products that can be
covered by the promotion measures.
Each year, by 30 November, interested professional organisations can submit
their proposals to the Member States. These then have to send the
Commission the list of programmes they have selected and a copy of each
programme. Subsequently the Commission evaluates the programmes and decides on
The full list of programmes and budgets adopted today is available in annex.
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Council Regulation EC Nr. 3/2008 of 17 December 2007 on information
provision and promotion measures for agricultural products on the internal
market and in third countries.
Commission Regulation EC Nr. 501/2008 of 5 June 2008 laying down detailed
rules for applying Council Regulation (EC) No 3/2008 on information provision
and promotion measures for agricultural products on the internal market and in
For more information, please contact the London press office on 020 7973
Please note: all amounts expressed in sterling are for information purposes