1. Improve the competitiveness of the tourist sector in Europe.
Innovation needs to be boosted so that the sector and its
enterprises can adapt to new trends in consumer behaviour and overcome fixed
patterns in the sector. In this context, the European Commission supports the
idea of a joint "ICT tourism platform" among major tourism
stakeholders (travel agencies, hotels, etc…)
Extension of the tourism season. Facilitate a form of exchange
programme for the young, elderly, families with economic difficulties and
disabled people to travel during the low season. Secondly, an information
exchange mechanism at European level could help to better coordinate school
holidays among the member states.
Improving thetourism socio-economic knowledge is needed to
develop better coordination of ongoing research activities in the field of
tourism. A virtual European Tourism Observatory could provide, in the
medium term, a network for the coordination and analysis of tourism research,
which could also act as a repository of EU-wide information on developments in
the tourism industry.
2. Promote the development of sustainable, responsible and
- Facilitate best practice exchanges among the networks of regional
and sustainable destinations with a view to develop sustainable management
- Develop a "Quality Tourism" label, to reward achievements in
raising the quality of the services provided by European businesses and
- Elaborate a label on the basis of sustainable management
indicators to promote tourist destinations respecting environmental, social
and economic criteria.
- Propose a Charter establishing criteria for a sustainable and
responsible tourism on the basis of which a European price will be awarded
to tourist companies and destinations.
3. Consolidate the image and the visibility of Europe as a set of
sustainable and high quality destinations
- The creation and promotion of a "European brand", in close
cooperation with the member states, will helptobetter stand out from other
- Improved cooperation with national organisations and the European tourist
industry to promote European tourism products via the portal
4. Bolster the integration of tourism in the EU policies and financial
Tourism is inevitably interlinked with other policies. For this reason, the
Commission will improve integration and coordination of policies
impacting ontourism, such as passengers' rights, consumer protection and the
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