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EU roaming caps: data roaming 50 percent cheaper this summer
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Published on 24-06-14

EU caps will bring the price of data roaming down by 50 percent from 1 July this year making it even cheaper to consult maps, watch video, check email or stay connected via social networks while travelling within the EU. This may be welcome news for football fans and Wimbledon enthusiasts on their holidays in the EU while the two championships are in full swing.

    EU roaming caps: data roaming 50 percent cheaper this summer

    The maximum price that providers can charge drops from 37 pence (45 euro cents) per megabyte to 17 pence (20 euro cents). This comes in the wake of another big drop (by 36%) in 2013. Phone calls and text messages become cheaper as well (see table 1).

    Table 1

    Operators are free to offer cheaper rates, and some have in the past begun to remove roaming premiums altogether for voice and text messages, or to offer a roaming-free area region across one section of Europe or another.

    In another innovation that kicks off this summer, mobile providers in Europe should allow their customers to choose a roaming deal from an alternative provider for the duration of their trip abroad or choose a local mobile provider for data services such as emailing, reading the news online, uploading photos and watching videos online in the country that they are visiting.

    The EU has achieved retail price reductions of more than 80% since 2007, while ensuring the market for roaming has grown by 630% during this time.  But with the Connected Continent package the Commission is now working on new rules to eliminate roaming charges altogether.

    Vice President of the European Commission, @NeelieKroesEU, responsible for the Digital Agenda said: "This huge drop in data roaming prices will make a big difference to all of us this summer. But it is not enough. Why should we have roaming charges at all in a single market? By the end of this year I hope we see the complete end of roaming charges agreed – the Parliament has done their part, now it is up to Member States to seal the deal!"



    June 2014

    July 2014



    37 pence (45 cents) exc. VAT

    17 pence (20 cents) exc. VAT

    21 pence (25 cents)

    Checking one map 5 times (1 MB per map)

    GBP 1.56

    GBP 0.83

    GBP 1

    Checking social media accounts every day for 1/2 hour (+/- 5 MB per day, total 35 MB)

    GBP 13

    GBP 5.8

    GBP 7.2

    Uploading one photo every day (+/- 2MB per photo, total 14MB)

    GBP 5.2

    GBP 2.3

    GBP 2.9

    Watch the best goals' video on YouTube of 10 minutes every day (+/-5 MB per video, total 35 MB)

    GBP 13

    GBP 5.8

    GBP 7.2

    Download 1 World Cup app (+/- 30 MB)

    GBP 11

    GBP 5

    GBP 6.2

    Browse online news for 10 minutes every day (+/-5MB, total 35 MB)

    GBP 13

    GBP 5.8

    GBP 7.2

    Check weather forecast on your app every day (+/- 28 KB, total 0.20 MB)

    GBP 0.07

    GBP 0.03

    GBP 0.04)


    GBP 64

    GBP 26

    GBP 32**

    Table 2 Data savings while on holiday in another EU country for a week
    ** Only 4 years ago, in 2010 with an average price of Euro 5/MB the same use would have cost GBP 812, equivalent to about 25 times more.

    Please note: all amounts expressed in sterling are for information purposes only.

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    Last update: 03/07/2014  |Top