This is more expensive than countries like Italy, Sweden or Germany, but cheaper than in France, Spain, Luxemburg or the Netherlands. UK mobile users also pay a premium for international mobile calls. For example, Vodafone charges its UK clients more than twice the price it offers to subscribers in Portugal.
These price differences cannot be explained by differences in quality, differences in the cost to provide the service, or by differences between countries in consumer purchasing power.
There are much smaller price differentials in other categories of basic goods and services in the European single market. For example a litre of milk can generally be bought for between GBP 0.60 (Euro 0.69) and GBP 0.86 (Euro 0.99) wherever sold in the EU, a price difference of 43%. An occasional purchase like an iPad is subject to only an 11% price difference across the EU.
In September, Vice President Neelie Kroes will present a new package aimed at strengthening the Telecoms single market.