To put that in perspective, a British businessman/woman that goes to France or Germany 10 times for 3 days in one year and uses a smart phone to check maps, social media and emails could save up to GBP 980 in 2013 compared to 2009 prices.
The European Commission has been fighting a long battle to deliver a single market for ICT and telecoms. Changing the system for mobile roaming charges has been a major part of that effort. In particular, The Commission has said that all consumers need to be able to access services at a similar quality and price, if not the same price. And it has also said that companies need to move to business models where their income is based on real value-adds, not on arbitrary charges or hidden subsidies. Under the roaming regulation, operators have a fair chance to make fair profits – the retail price caps are roughly double the wholesale price caps. But it is clear that there is no place for mobile roaming in a single market, and that it is time for operators to move to more sustainable sources of income.