British producers and organisations including representatives from Giffords Hall Vineyard (Suffolk), Meat Promotion Wales, Lye Cross Farm (West Country farmhouse cheddar), The Wine & Spirit Trade Association (Scotch Whisky) and Eblex-Bpex Export (formerly the Meat and Livestock Commission) participated in a range of events to publicise and promote EU quality agriculture products.
The trip to Japan (10-12 November) and Korea (12-14 November) will help establish trade contacts and foster exports for EU producers.
Speaking ahead of the trip, Cioloş said: "These are important markets with a strong appreciation of quality food products and therefore with significant potential for growth. I remain optimistic that agri-food sector exports have a major role to play in generating EU growth and aiding economic recovery and so I'm delighted to have the chance to promote our culture, traditions and the wonderful tastes of European food in Asia."
The value of EU agri-food exports to Japan (€5.2 billion) and Korea (€1.8 billion) has grown respectively by +26% and + 63% in the past 5 years, especially for quality products.
Commissioner Cioloş will also have a series of bilateral political meetings in Tokyo and Seoul, and will visit rural areas in both countries with the respective Ministers of agriculture.
Last week, the European Commission announced €35m of EU support for the promotion of agriculture products in the EU and third countries. SUSTAIN, a UK alliance for better food and farming, secured one of the 22 programmes approved and will receive €826,294 of EU funding (co-financing by UK government will increase budget total to €1,652,587) over three years.