Grown in deep peat soils of the Fenland area in parts of Cambridgeshire, Suffolk and Norfolk, "Fenland celery" is known for its distinctive nutty and bitter/sweet flavour, its tender, crisp and crunchy texture and its light green to white colour.
EU registration of Fenland Celery allows producers to publicise the characteristics of their product to buyers and consumers under conditions of fair competition.
Nearly 1,200 EU quality agricultural products and foodstuffs are protected under the scheme from imitations and which in turn provides customers with the reassurance that what they are buying is really what it says on the label
The EU quality schemes were created in 1992 and in 2010 accounted for more than 15.8 billion euro (GPB 13.3bn) in total sales value.
For more information on Fenland Celery visit www.fenlandcelery.co.uk
More background on EU food quality schemes: ISEC/13/34