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Climate Campaign London Launch
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Published on 10-10-12

London - October 8th, European Commissioner for Climate Action, Connie Hedegaard launched a pan-European communication campaign in collaboration with more than 70 organisations from across Europe.

Actor Colin Firth joined the Commissioner at London's City Hall for the launch of the "A world you like. With a climate you like" campaign. The campaign seeks to put practical solutions at the centre of the climate change debate and demonstrate how climate action can increase welfare and bring economic benefits to European citizens.

    Colin Firth lends his support to the campaign

    Colin Firth lends his support to the campaign

    Across Europe there are abundant examples of intelligent, innovative climate solutions that reduce CO2 pollution while also improving people's quality of life. For example, Stockholm's central rail station converts the body heat of commuters into heat for a nearby office building, reducing not only emissions but also the building's energy bill by 20-25%. In Denmark, the Gedved school in Horsens saves €30,000 a year on energy thanks to solar power. The money saved is spent on improving education.

    Such "win-win" solutions – where saving money, time and greenhouse gas emissions go hand in hand – are at the centre of the communication campaign launched by Commissioner Hedegaard at London's City Hall.

    "We have a choice: We can ACT on our knowledge about climate change. Or we can sit idly by and watch as things get worse. Both options come with a price tag. So why not create a world we like, with a climate we like - while we still have time? With this campaign we want to focus the debate on the solutions and find out what is holding us back from applying them," said Connie Hedegaard.

    Centred on a website which will soon be available in all 23 EU languages, the campaign is designed as a platform for participation where individuals, businesses and local groups will be able to upload, promote and discuss their low-carbon solutions and take part in a pan-European contest to find the best and most original one.

    Partnerships with like-minded organisations are a central part of the campaign. More than 70 organisations are already confirmed campaign partners, including business associations, universities, non-governmental organisations and government institutions. The intention is to enrol more partners as the campaign evolves.

    At the launch event "Visions for a world you like", campaign partners and citizens have joined Commissioner Hedegaard, UK Secretary of State for Energy and Climate Change Ed Davey, Spanish State Secretary for the Environment Federico Ramos de Armas and other speakers to kick off the debate. The discussions are being streamed live on the campaign's Facebook page and contributions can be made on Twitter.

    More events will follow in a number of Member States, including Bulgaria, Italy, Poland and Portugal, in the course of 2012-2013.


    The campaign will run until the end of 2013 and aims to showcase existing cost-efficient solutions for achieving the EU's objective of an 80-95% reduction in greenhouse gas emissions by 2050.

    It is a follow-up to the Commission's "Roadmap for moving to a competitive low-carbon economy in 2050" from March 2011, which sets out pathways for deep but cost-effective emission reductions by the main economic sectors. The Roadmap shows that building a low-carbon economy will increase investments in clean technologies and infrastructure such as smart electricity grids, and will drastically lower import bills for oil and gas.

    In the medium-term, by 2020, the EU aims to reduce greenhouse gas emissions by 20%, improve energy efficiency by 20% and boost the share of renewables in the energy mix to 20%. Currently, EU emissions are more than 17% below 1990 levels.

    Further information

    The launch event is being streamed live on the campaign's Facebook page at

    The discussion can be joined on Twitter at #worldulike.

    Campaign website. Press information and photos are available on the site.

    List of EU-wide projects

    For more information about the Roadmap for moving to a competitive low-carbon economy in 2050, see DG Climate Action's website.

    Related Links

    Last update: 17/10/2012  |Top