The European initiatives with highest recognition were the pet passport (62% of respondents knew about it) and European Health Insurance Card (61%). 93% felt that the European Health Insurance Card was either very important or important to them.
As well as a broadly even split on the costs and benefits of EU membership, the UK showed a split in its attitudes to the EU in general: 42% were quite or very positive, while 39% were quite or very negative.
All the polling data can be found here [9 MB] . It comes at the same time as the latest installment of the regular Eurobarometer polling comparing attitudes across Europe. The UK report of this wider poll, is also available [400 KB] .