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EU organic logo turns over new leaf
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Published on 08-02-10

From 1 July this year, shoppers will begin to see a new EU organic logo appearing on pre-packed organic products. The "Euro-leaf" logo will help reassure consumers that the products are of genuine organic origin, and of a quality that is standardized throughout the EU.

Its use will be obligatory for products that have been produced in the 27 EU member states and which meet the necessary standards, and optional for products imported from non-EU countries. Other private, regional or national logos will also be allowed to appear alongside the EU label. This is in contrast to the existing EU organic logo which was used only on voluntary basis.
    EU organic logo turns over new leaf

    The ”Euro-leaf” logo was created by German student Dusan Milenkovic whose entry was one of 3,500 submitted by EU art and design students to a European Commission design competition.

    "I'm delighted that we now have a fresh EU organic food logo," said Mariann Fischer Boel, Commissioner for agriculture and rural development, who first proposed the competition to select the logo.

    "This exercise has raised the profile of organic food and we now have a logo which everyone will be able to identify with. It's a nice elegant design and I look forward to buying products carrying this logo."

    The best three logos were uploaded on the competition website www.ec.europa.eu/organic-logo and were subject to an online vote. Some 130,000 people voted online to choose the new organic symbol from the three finalists, with the winning logo gaining 63% of the overall vote.

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    Last update: 30/10/2010  |Top