Projects financed by the Commission :: Project file
The opinions expressed in the studies are those of the consultant and do not necessarily represent the position of the Commission.
EUCHIRES 2007
European public awaresnss campaign on the use of seat belts and restraint systems
| Project details | |
|---|---|
| Domain | Training, education and campaigns |
| Duration | from 12/2006 until 06/2008 |
| Website(s) | http://www.ibsr.be/ |
| Other sources |
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The objective of the EUCHIRES projects is to promote the use of seat belts and child restraint systems, with emphasis on car occupants in the back seats, mainly childraen from 4 to 12 years old.
The project is based on the "Armadillo" campaign lanched in 2003 in the Netherlands.This successful campaign inspired organisations from other countries to implement the same kind of approach to promote the use of seat belts. This was donne in 2005 and 2006 in the scope od the EUCHIRES projects.
The aim of the EUCHIRES 2007 campaign is to bring about a permanent change behavior among the drivers and their passengers in order to reduce the number of casualties and injured due to driving unbuckled.
