Projects financed by the Commission :: Project file
The opinions expressed in the studies are those of the consultant and do not necessarily represent the position of the Commission.
CAST
Campaigns and Awareness-raising Strategies in Traffic Safety
| Project details | |
|---|---|
| Domain | Training, education and campaigns |
| Duration | from 02/2006 until 01/2009 |
| Website | http://www.cast-eu.org/ |
| Other sources |
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This projects studies the effects of road safety campaigns through mass media on road unsafety. As opposed to other studies which focus on the effect of road safety campaigns on the perception and acceptance by road users, this study tries to measure the direct impact of road safety. The purpose is to select a suitable evaluation method on a European level and apply it (preferably) to a Pan-European campaign. In addition, a manual will be developed for governments wanting to set up such campaigns and a campaign will be set up in different member states, including Belgium. IMOB will contribute by selecting a suitable method for the evaluation study and by applying this method to the evaluation of a concrete campaign.
