The opinions expressed in the studies are those of the consultant and do not necessarily represent the position of the Commission.
The only protective device available for pedestrians and cyclists is the bicycle helmet. It can prevent head injuries in case the cyclist falls. Some countries have legislation on helmet wearing (see Bicycle helmet legislation), whereas others are against governmental promotion of helmet use. The latter claim that official promotion of helmets could have the negative effect of incorrectly linking cycling and danger. This could result in a decrease in bicycle use, which is contrary to their policy to promote cycling (see Pros and cons regarding bicycle helmet legislation). To prevent helmets having a negative effect on the use of bicycles, the best approach might be to leave the promotion to the manufacturers and shopkeepers.