The European Commission introduced a single visual identity in order to have a recognisable image and a more coherent voice when communicating and to reduce costs. In this context, EU programmes should phase out their existing logos and no new logos will be created for upcoming programmes.
The names of programmes and initiatives, such as Marco Polo, shall be used as verbal brands, i.e. references to them will be made without a regulated visual mark or logo.
Beneficiaries of EU funding shall use the European emblem in their communication to acknowledge the support received under EU programmes, mentioning “Co-funded by the Marco Polo Programme of the European Union” in their communication.
The name of the EU programme can appear with the EU emblem. However, no graphical mark (i.e. logo) shall be created using the EU emblem and name of the programme. The minimum height of the EU emblem shall be 1 cm.
For Marco Polo programme, two options are available. They can be downloaded below (other language versions are available on request).
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To follow the new guidelines for beneficiaries of EU programmes and to align to INEA’s programme communication, the Marco Polo logo should be discontinued and be replaced by the EU emblem, mentioning “Co-funded by the Marco Polo Programme of the European Union”. Beneficiaries should also remove the old INEA logo, in case it is displayed on their websites.
In order to allow a smooth transition, the change of logo should be implemented by end 2013 mainly for online communication tools (i.e. websites & social media) and for new products (publications, leaflets, etc.). Old products should gradually be phased out.