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    Perfil del declarante

World Federation of Advertisers

Número de identificación en el Registro: 6440918199-49
Fecha de inscripción: 15/07/2008 15:51:38

La información sobre esta entidad se modificó por última vez el : 17/04/2015 13:03:32
La última actualización anual se efectuó el: 17/04/2015 13:03:32
Fecha límite para la próxima actualización: 17/04/2016

    Declarante: organización o trabajador autónomo

World Federation of Advertisers

WFA

AISBL

    Categoría de inscripción

II - Grupos de presión dentro de las empresas y asociaciones comerciales, empresariales o profesionales

Asociaciones comerciales y empresariales

    Dirección

Avenue Louise, 166
1050 Brussels
BÉLGICA

(+322) 502 57 40

    Persona jurídicamente responsable

Stephan Loerke

Managing Director

    Persona encargada de las relaciones con la UE

Adam Gagen

Director Legal and Public Affairs

    Objetivos y misión

The World Federation of Advertisers (WFA) is the global organization representing the common interests of marketers.
Through its network of around 60 national advertiser associations on six continents and around 75 of the world’s top marketers, WFA represents around 90% of global marketing communications spending, almost US$ 700 billion annually.

WFA champions responsible and effective marketing communications worldwide.

mundial

    Actividades específicas cubiertas por el Registro

Marketing related regulatory developments across all EU institutions.

Promotion of responsible advertising standards as an effective policy response for regulating
marketing activities. Specific work streams include involvement within the European
Commission's Community of Practice and engagement on policy issues with EU institutions
related to sectoral and cross sectoral issues.


 

Participates in the Community of Practice (DG CONNECT), the Online Behavioural Advertising Roundtable (DG CONNECT), the EU Platform for Diet, Health & Physical Activity (DG SANTE), and the EU Alcohol and Health Forum (DG SANTE).

On an ad hoc basis on issues related to marketing regulation.

On an ad hoc basis on issues related to marketing regulation.

No

On an ad hoc basis on issues related to marketing regulation.

Areas of focus relate to advertising, marketing communications, media, digital media, data protection & privacy, health & consumer policy, internal market, and competition policy.

    Número de personas que participan en las actividades descritas en la casilla anterior

50%: 2   25%: 4

6

2

As a global organisation a percentage of all public affairs members' time is devoted to monitoring developments within the EU at MS and EU institution level. The minimum time selected is 25% per individual, though in reality the time devoted to EU institutional work is below this for a number of the four individuals cited (ranging from approx. 5% to 25%).

    Personas acreditadas para acceder a los edificios del Parlamento Europeo

No hay personas acreditadas

    Ámbitos de interés

  • Asuntos Económicos y Financieros
  • Comercio
  • Comunicación
  • Consumidores
  • Fiscalidad
  • Justicia y derechos fundamentales
  • Juventud
  • Mercado interior
  • Salud pública
  • Sector audiovisual y medios de comunicación
  • Sociedad de la información

    Miembros integrantes y afiliaciones

http://www.wfanet.org/en/about-wfa/members

WFA is a fully engaged member of the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC).


WFA is also a member of the Society of European Affairs Professionals (SEAP) and signatory to the SEAP code.

    Datos financieros

01/2014  -  12/2014

>= 700.000 € y < 799.999 €

No se recibió financiación de las instituciones de la UE en el último ejercicio financiero cerrado.

The estimate of WFA costs of activities falling under the scope of the register is calculated according to the EU's Transparency Register Guidelines (17/12/14) and the corresponding guidelines of the Society of European Affairs Professionals (SEAP).

WFA is a signatory of the SEAP Code of Conduct.

    Código de conducta

Al inscribirse, la organización ha firmado el código de conducta del Registro de Transparencia.

La organización también ha declarado que está vinculada al siguiente código:
Code of conduct of the Society of European Affairs Professionals (SEAP) - http://seap.be/linkdocs/code_conduct.pdf