Navigation path

Additional tools

  • Print version
  • Decrease text
  • Increase text
  • Choose high contrast version
  • Choose standard colour version

Profile of registrant

Policy Action Ltd

Identification number in the register: 14365014904-34
Registration date: 06/01/11 11:12:48

The information on this organisation was last modified on 19/12/13 15:48:51
The date of the last annual update was 19/12/13 15:48:51

Registrant : Organisation or self-employed individual

Name/company name: Policy Action Ltd
Acronym: PAL
Legal status: Limited Company (UK)
Website address:


Section: I - Professional consultancies/law firms/self-employed consultants
and more precisely: Professional consultancies

Person with legal responsibility

Surname, Name: Mr  Himes Wes
Position: Managing Partner

Permanent person in charge of EU relations

Surname, Name: Ms  Lucy Carol CRONIN
Position: Partner

Contact details:

Contact details of organisation's head office: 20 Mortlake Highstreet 
London SW14 8JN
Telephone number: (+44208) 3926673
Fax number: (+) 
Other contact information: Brussels office contact:

Lucy C. Cronin

60 Rue du Trone
1050 Bruxelles

T: + 32 (0)2 626 9500
F: + 32 (0)2 626 9501

Goals / remit

Goals / remit of the organisation: Policy Action provides a range of services to fit any business need for public policy solutions. The company prides itself in its ability to work with clients to safeguard their business interests and improve their competitive advantage.

By going beyond immediately available public information sources, we identify the trends, direction and likely outcomes of various legislative and political initiatives at EU and US level. By using our extensive network of contacts in decision-making institutions in the US, EU and EU Member States, we deliver a comprehensive service that includes the following:

Strategic information services

Strategic analysis and advice

Lobbying campaigns


Association/coalition management

Public affairs training
Level of interests represented:
  • sub-national
  • national
  • European
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 10
Complementary information:

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Viviana Spaghetti 19/06/14 17/12/14
Jeanette van Eijk 16/10/13 14/10/14


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

The main practice areas of Policy Action are Entertainment/ICT, Financial Services, Health, Leisure and Gambling and as such all policy areas of relevance to these practice areas give rise to lobbying activities performed by the Policy Action team.

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Audiovisual and Media
  • Competition
  • Consumer Affairs
  • Culture
  • Customs
  • Economic and Financial Affairs
  • Employment and Social Affairs
  • Energy
  • Enterprise
  • Environment
  • General and Institutional Affairs
  • Information Society
  • Internal Market
  • Public Health
  • Regional Policy
  • Research and Technology
  • Sport
  • Taxation


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

Policy Action partners and staff are signed up members of SEAP, the Society of European Affairs Professionals

Financial data

Financial year: 01/2013 - 11/2013
Share of turnover related to representing interests to EU institutions on behalf of clients:
800000  € - 900000  €

Clients with turnover below 50000 €.
  • Zurich Financial Services
  • BSA
  • Alderney Gambling Control Commission
  • Cool Milk
  • NJOY
  • Advice Partner
  • Freedrinks
  • Uber
  • Consudel
  • J&J
  • Kali
  • SCA
  • Yahoo Europe
  • EPBA
  • Tombola
  • CPL Industries
  • AWCS
  • Zynga

Clients generating a turnover of 50000 € - 100000 €.
  • RGA
  • Novartis
  • NJOY
  • Mexichem
  • GLI
  • GSMA

Clients generating a turnover of 100000 € - 150000 €.
  • EDiMA
  • College Hill

Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

The figures quoted related only to clients represented by Policy Action at EU level and only to turnover at EU level linked to representing their interests to EU institutions.

Of the clients listed, the following have independently joined this register:

College Hill

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.

The organisation has also declared to be bound to the following other Code:
SEAP Code of Conduct