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    Profile of registrant

Vorwerk & Co. KG

Identification number in the register: 9034794234-28
Registration date: 23/07/2008 18:25:36

The information on this entity was last modified on: 10/02/2015 16:27:33
The date of the last annual update was: 10/02/2015 16:27:33
Next update due latest on: 10/02/2017

    Registrant : Organisation or self-employed individual

Vorwerk & Co. KG

Limited Partnership under German Law

    Section of registration

II - In-house lobbyists and trade/business/professional associations

Companies & groups

    Contact details

Mühlenweg, 17 - 37
Wuppertal D-42270

(+49)2 02 5 64 12 66

Vorwerk & Co. KG Representation to the EU Rue Montoyer 47
Brussels B-1000


    Person with legal responsibility

Mr  Matthias Hickmann

Corporate General Counsel

    Person in charge of EU relations


Vice President Regulatory Affairs Vorwerk, Representation to the EU

    Goals / remit

Established in Germany in 1883 and being a family-owned business, Vorwerk today represents a global company. Its business activities encompass Europe, Asia, North and Central America. The area of products and services is diverse and ranges from high quality carpeting through household appliances and cosmetics to facility services and loans for company investments. Headquartered in Wuppertal (Germany), Vorwerk does business in Europe, inter alia, through own subsidiaries in 11 European Union Member States (Austria, Czech Rep., France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain and Hungary). The companies belonging to the Vorwerk group generate an annual business volume totalling 2.639 billion euros in 2013.

Highly innovative and firmly established in the superior quality segment, all Vorwerk products are developed and produced within the group. The core of Vorwerk’s production lies in the European Union: specifically, in Wuppertal and Hamlin (Germany), Cloyes-sur-le-Loir (France) and Arcore (Italy).
In Europe, the Vorwerk group employs approximately 16,000 people in its production and administration units as well as in the services segment. Vorwerk’s core business is direct sales: The products are sold on the occasion of personal demonstrations in the customer’s home by some 28,000 independent sales advisers in Europe.
In the sector of sales away from business premises, Vorwerk is the largest company headquartered in the EU.

  • European
  • global
  • national

    Specific activities covered by the Register

In 2014 we monitored the developments related to consumer affairs, labour law, environmental issues such as WEEE Directive, unfair commercial practices, misleading and comparative advertising, and legislation having an impact on household appliances , energy labelling and ecodesign directives and regulations as well as safety and standardisation.







    Number of persons involved in the activities described in the box above

100%: 2  



Currently 2 full-time staff based in the Brussels office.

    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Pierre CHALANCON 28/08/2015 27/08/2016
Jethro SCHIANSKY 28/08/2015 27/08/2016

    Fields of interest

  • Competition
  • Consumer Affairs
  • Customs
  • Employment and Social Affairs
  • Energy
  • Enterprise
  • Environment
  • Internal Market

    Membership and affiliation

Vorwerk & Co. KG is an affiliated member of Eurocommerce;
Vorwerk is a member of Direct Selling Europe (DSE);
Vorwerk is a member of the European Committee of Domestic Equipment Manufacturers (CECED);
Vorwerk is a member of the Association Professionelle de la Vente Directe in Comeos, the Belgian Commerce Association

    Financial data

01/2014  -  12/2014

200,000 € - 299,999 €

No funding received from the EU institutions during the last closed financial year.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.