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    Profile of registrant

Herbalife Europe Limited

Identification number in the register: 30426456664-32
Registration date: 13/09/2011 15:43:59

The information on this entity was last modified on: 01/09/2014 08:00:02
The date of the last annual update was: 01/09/2014 08:00:02

This entry follows the format of the previous Register. It will be changed to the new format when the entity makes the next update.
Next update due latest on: 27/04/2015

    Registrant : Organisation or self-employed individual

Herbalife Europe Limited


Limited Company (Division of a publicly listed US corporation)

    Section of registration

II - In-house lobbyists and trade/professional associations

Companies & groups

    Contact details

The Atrium, 1 Harefield Road
Uxbridge UB8 1HB

(+44) 1895 819 218


Herbalife’s Brussels office is located at the following address:

Herbalife Europe Limited
c/o Herbalife International Belgium, S.A.
Silversquare Business Center
Square de Meeûs 35
1000 Brussels

Direct +32 2 893 97 17

    Person with legal responsibility

Mr  Richard Hobby

Managing Director

    Person in charge of EU relations

Mr  Xavier Lavigne

Senior Manager

    Goals / remit

We are a global nutrition company that has helped people pursue a healthy, active life since 1980. Our nutrition and weight-management products are sold to and through a network of independent Distributors in over 90 countries.

We support the Herbalife Family Foundation (HFF) and its Casa Herbalife program to help bring good nutrition to children in need. We also sponsor world-class athletes, teams and events around the globe.

Our Mission is to change people’s lives by providing the best business opportunity in direct selling and the best nutrition and weight-management products in the world.



The focus of Herbalife’s government and regulatory affairs work with the EU institutions is legislation and regulation affecting Herbalife products or its distribution channel. As a leading global nutrition company, Herbalife offers its scientific, technical and regulatory affairs experience in weight management, dietary supplementation, and energy, fitness and sports nutrition to both industry and regulators as a contribution to the development of effective nutrition policy.

Herbalife also represents the interests of a network of hundreds of thousands of Europeans engaged in what can best be described as micro-enterprise, an engine of economic growth in the European Union. These independent distributors of Herbalife products are sometimes adversely affected by a lack of harmonisation of consumer information and consumer protection rules. Herbalife works with the European institutions and other stakeholders to effectively communicate the superior level of personal service, unrivalled product guarantees and excellent record of consumer protection offered by these individuals, as we seek to help them build their businesses.

    Number of persons involved in the activities described in the box above


Ric Hobby | Vice President | Worldwide Regulatory, Government & Industry Affairs

Sindy Staessen | Senior Director | Worldwide Regulatory, Government and Industry Affairs

Xavier Lavigne | Senior Manager | Regulatory & Government Affairs EU

Amélie Empereur | Manager | Regulatory & Government Affairs EU

    Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Xavier Lavigne 26/07/2014 24/07/2015
Amélie Empereur 26/07/2014 24/07/2015

    Fields of interest

  • Agriculture and Rural Development
  • Competition
  • Consumer Affairs
  • Economic and Financial Affairs
  • Education
  • Employment and Social Affairs
  • Enlargement
  • Enterprise
  • Environment
  • Food Safety
  • Humanitarian Aid
  • Internal Market
  • Public Health
  • Sport
  • Taxation
  • Youth

    Membership and affiliation

Herbalife is a member of the following Brussels-based entities:

the American Chamber of Commerce to the European Union (AmCham EU);
the European Responsible Nutrition Alliance (ERNA);
the European Botanical Forum (EBF);
the International Alliance of Dietary/Food Supplement Associations (IADSA);
the European Health Claims Alliance (EHCA);
the European Food Law Association; and
the European Direct Selling Association (Seldia)
the EuroCommerce.

    Financial data

01/2013  -  12/2013

250,000  € - 300,000  €

0 €

0 €

In addition to the direct costs estimated above, Herbalife also makes direct contributions to a number of Brussels-based organisations (enumerated above) which represent collective industry policy positions to EU institutions. To avoid double-counting of real costs, Herbalife has left the declaration of these contributions to the individual organisations.

    Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.