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Profile of registrant

Vorwerk & Co. KG

Identification number in the register: 9034794234-28
Registration date: 23/07/08 18:25:36

The information on this organisation was last modified on 01/07/14 10:03:28
The date of the last annual update was 01/07/14 10:03:28

Registrant : Organisation or self-employed individual

Name/company name: Vorwerk & Co. KG
Legal status: Limited Partnership under German Law
Website address:


Section: II - In-house lobbyists and trade/professional associations
and more precisely: Companies & groups

Person with legal responsibility

Surname, Name: Mr  Pierre CHALANÇON
Position: Vice President Regulatory Affairs Vorwerk, Representation to the EU

Permanent person in charge of EU relations

Surname, Name: Mr  Pierre CHALANÇON
Position: Vice President Regulatory Affairs Vorwerk, Representation to the EU

Contact details:

Contact details of organisation's head office: 17 - 37 Mühlenweg 
Wuppertal D-42270
Telephone number: (+49) 2 02 5 64 12 66
Fax number: (+) 
Other contact information: Brussels office address:

Vorwerk & Co. KG
Representation to the EU
Rue Montoyer,47
1000 Brussels
+32 2 512 32 38

Goals / remit

Goals / remit of the organisation: Established in Germany in 1883 and being a family-owned business, Vorwerk today represents a global company. Its business activities encompass Europe, Asia, North and Central America. The area of products and services is diverse and ranges from high quality carpeting through household appliances and cosmetics to facility services and loans for company investments. Headquartered in Wuppertal (Germany), Vorwerk does business in Europe, inter alia, through own subsidiaries in 11 European Union Member States (Austria, Czech Rep., France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain and Hungary). The companies belonging to the Vorwerk group generate an annual business volume totalling 2.367 billion euros in 2011.

Highly innovative and firmly established in the superior quality segment, all Vorwerk products are developed and produced within the group. The core of Vorwerk’s production lies in the European Union: specifically, in Wuppertal and Hamlin (Germany), Cloyes-sur-le-Loir (France) and Arcore (Italy).
In Europe, the Vorwerk group employs approximately 16,000 people in its production and administration units as well as in the services segment. Vorwerk’s core business is direct sales: The products are sold on the occasion of personal demonstrations in the customer’s home by some 28,000 independent sales advisers in Europe.
In the sector of sales away from business premises, Vorwerk is the largest company headquartered in the EU.
The organisation's fields of interests are:
  • national
  • European
  • global

Number of persons engaged in activities falling under the scope of the Transparency Register

Number of persons: 2
Complementary information: Currently 2 full-time staff based in the Brussels office.

Persons accredited for access to European Parliament premises

First name Surname Start Date End Date
Jethro Schiansky 05/09/14 02/09/15
Hans Paul Klaue Ligués 12/09/14 05/12/14
Pierre Chalancon 04/09/14 01/09/15


Main EU initiatives covered the year before by activities falling under the scope of the Transparency Register:

In 2013 we monitored the developments related to consumer affairs (review of the consumer acquis), labour law, environmental issues (WEEE Directive), unfair commercial practices, misleading and comparative Advertising, and legislation having an impact on household appliances (New Legislative Framework), energy labelling and ecodesign directives as well as standardisation.

Fields of interest for e-mail alerts on consultations and roadmaps;

Fields declared by the organisation:
  • Competition
  • Consumer Affairs
  • Employment and Social Affairs
  • Enterprise
  • Environment
  • Internal Market


Information on (i) organisation's membership of any associations/federations/confederations or (ii) relationships to other bodies in formal or informal networks.

Vorwerk & Co. KG is an affiliated member of Eurocommerce;
Vorwerk is a member of Direct Selling Europe (DSE);
Vorwerk is a member of the European Committee of Domestic Equipment Manufacturers (CECED);
Vorwerk is a member of the Association Professionelle de la Vente Directe in Comeos, the Belgian Commerce Association

Financial data

Financial year: 01/2013 - 12/2013
Estimated costs to the organisation directly related to representing interests to EU institutions in that year: 150000  € - 200000  €
Amount and source of funding received from the EU institutions in financial year n-1 of registration
Procurement: 0 €
Grants: 0 €
Other (financial) information provided by the organisation:

Code of conduct

By its registration the organisation has signed the Transparency Register Code of Conduct.